Events and Promotions Opens Opportunities for a Meaningful Faith in God
I have always viewed promotions not just a marketing device for our albums and products, but providing opportunities for others to get to hear our songs and perhaps through our songs, their life of faith becomes deeper.
St. Paul said that the love and mercy of God is mediated through people, but it is the power of the Holy Spirit who gives rebirth and renewal. When we have concerts and choir services, we notice people who are moved to tears. We know that we have lent our voices to a particular song, but it is God who touches their hearts.
When albums are released, launches are organized. Fr. Arnel Aquino SJ and Himig Heswita gives a simple, prayer concert for Lauds 7 at the Cardinal Sin Center, Loyola School of Theology; a bigger prayer concert for Stand By Me Still in Cebu, Manila and a US Tour. Jay Gomez and Bong Rosario provides soothing flute and guitar renditions for Vespers. Hangad and Bukaspalad organizes school and church concerts. Recently, both of them went to the US for a series of concerts promoting Easter Journey (Hangad) and God of Silence (BukasPalad). Both have been invited to parish concert fund-raisers or album promotions.
Last year, all artists of JMM came together for a Christmas concert at Sto. Nino de Padua chapel in Greenbelt: Himig Heswita, Canto Cinco, Jay Gomez & Bong Rosario, Noel Cabangon, Hangad and BukasPalad. Small renditions were done at Gateway Mall in Cubao.
Recent Events include:
1. July 2008 World Youth Day.
2. August 30/31/Sept 7 Hangad’s celebration of the 10th year of their first album. Concert at the Ateneo High School Chapel.
3. September 14, 2008: 29th Manila International Bookfair at the SM Mall of Asia Convention Center.
1. November and December 2008: Manila Christmas Mall Tour.