Promotions is Opening Opportunities for a Meaningful Faith in God
I have always viewed promotions not just a marketing device for our albums and products, but providing opportunities for others to get to hear our songs and perhaps through our songs, their life of faith becomes deeper.
St. Paul said that the love and mercy of God is mediated through people, but it is the power of the Holy Spirit who gives rebirth and renewal. When we have concerts and choir services, we notice people who are moved to tears. We know that we have lent our voices to a particular song, but it is God who touches their hearts.
When albums are released, launches are organized. Fr. Arnel Aquino SJ and Himig Heswita gives a simple, prayer concert for Lauds 7 at the Cardinal Sin Center, Loyola School of Theology; a bigger prayer concert for Stand By Me Still in Cebu, Manila and a US Tour. Jay Gomez and Bong Rosario provides soothing flute and guitar renditions for Vespers. Hangad and Bukaspalad organizes school and church concerts. Recently, both of them went to the US for a series of concerts promoting Easter Journey (Hangad) and God of Silence (BukasPalad). Both have been invited to parish concert fund-raisers or album promotions.
Last year, all artists of JMM came together for a Christmas concert at Sto. Nino de Padua chapel in Greenbelt: Himig Heswita, Canto Cinco, Jay Gomez & Bong Rosario, Noel Cabangon, Hangad and BukasPalad. Small renditions were done at Gateway Mall in Cubao.
Last October, Hangad had a concert to celebrate 15 years and to promote their Christmas card with CD, A Wish for Christmas, at the Greenbelt Chapel, Makati City. This year, a series of concerts for Christmas celebrates the season. Here is the schedule:
December 1, Hangad, SM Megamall, Activity Center, Friday, 7:30 PM.
December 15, JMM’s All-Stars (BukasPalad, Hangad, Noel Cabangon, Jay Gomez & Bong Rosario, Canto Cinco, and Himig Heswita), Shangri-la Plaza Mall, Friday, 7:30 PM.
December 22, BukasPalad, SM Megamall, Activity Center, Friday, 7:30 PM.
Friday, November 17, 7:30 PM: Jazzfest for US Embassy, Carlos P. Romulo Theater, RCBC Plaza, Ayala Avenue, Makati City.
Saturday, November 18, 6:30 PM: Polo Bethlehem Club, Valenzuela Auditorium
Saturday, December 9, 7:00 PM: Fr. Mimo Prayer Concert, UP Diliman.
Sunday, December 17, 7:30 PM: Mary Mother of the Church Parish, Las Pinas.
Wednesday, December 20, 6:30 PM: Christmas Concert at The Peninsula Manila, Makati City.
Saturday, November 25, 7:00 PM: Aming Simbahan, Ating Tahanan, St. Joseph Parish, Carmona, Cavite
Saturday, December 9: Season of Praise, Pentecost Parish, Loyola Heights, Quezon City
Saturday, December 16, 6:00 PM: Glorietta 2, to be aired on IBC 13
Sunday, December 17, 7:00 PM: Concert and Mass at the Church of the Gesu, Ateneo de Manila University.
Thursday, December 21, 6:30 PM: Christmas Concert at The Peninsula Manila, Makati City.
*Hangad concert in Greenbelt; Vespers launch at the Church of the Gesu; Noel Cabangon on location for his MTV; Hangad on stage; BukasPalad pictorial.